Successful internet marketers are pummeling the competition with use of brandable web conferencing systems in combination with PowerPoint presentations. Used independently, web conferencing and PowerPoint Presentations each are powerful web marketing tools. But when used in conjunction, they pack a punch that’s hard to beat, saving marketers in time and money alike, while vastly improving and enhancing the effectiveness of their marketing campaigns.

The tools web marketers used in the past–Pay-Per-Click (PPC) ad campaigns, telephone conference calling, elaborate Help Centers with FAQs, searchable Knowledge Bases, and toll-free telephone numbers–are no longer enough to provide your customers and colleagues (existing and prospective) the kind of services and savings they require in order to do business with you. Suppose the meeting or conference (as most marketing-oriented meetings and conferences do these days) merits inclusion of an audio-visual presentation. A teleconference will do no good then. But (until recently) that only left one other option–quite possibly one of the most significant expenses in any company’s budget: travel expenses. And as travel costs continue to rise astronomically in an increasingly uncertain economic climate and in-person conferences become increasingly cost-prohibitive for all parties involved, alternatives to in-person conferences are vital to a modern business’s very survival. Teleconferencing, which does at least allow for remote meeting, still is certainly no solution, and not only because of the potential costs incurred by marketer and target market alike. Where teleconferences also fail is in suffering an irreconcilable absence of any visual component.

And while web conferencing precludes travel costs, using PowerPoint presentations in conjunction with web conferencing precludes travel, materials (think of the savings on photocopying alone), and physical labor costs. Instead of lugging around a heavy easel, projector, screen, transparencies, and other supporting materials to all of those in-person meetings, they can instead plug their entire marketing message into a clean, compelling, and classy PowerPoint presentation they can take conference members through remotely, any time of day or night. PowerPoint presentations can help you deliver your message with maximum effectiveness for a minimum of costs no matter what type of “gathering of minds” you are coordinating-whether business meetings or seminars, product unveilings or creative collaborations, PowerPoint presentations can replace many expensive and unwieldy, more “traditional” methods of delivering your marketing message. And web conferencing is the ideal medium for their delivery.

Another cost-savings that both web conferencing and PowerPoint presentations provide is in mailing/shipping expenses. Whether you’re sending out direct mailings to masses of people or individual marketing packages to select VIP prospects , you’re wasting a lot of money unnecessarily when you can offer the same marketing presentation–only live , with you present to guide your prospects every step of the way–by delivering the presentation or pitch as a PowerPoint presentation over live web conferencing. One huge marketing hurdle this helps overcome (beyond just the costs of creating and mailing all those physical marketing materials) is the possibility that prospect won’t even read what you send them, but rather throw it in the trash (or, if they do read it, throw it out after they come across a point that needs more explaining).

What’s even more incredible is that everything mentioned so far also casts light on another of the key reasons why the most successful internet marketers are crafting PowerPoint Presentations and delivering them via web conferencing as a key component of their marketing campaigns-that being its immense time-saving capacities.

The third and, perhaps most valuable, reason successful marketers use PowerPoint presentations and web conferencing together are their combined effect on any marketing campaigns performance. The sheer breadth of ways that you can use web conferencing to improve and enhance your business is staggering: Automated customer support; Live pre-sales contacts; Promoting big sales; Networking in live chat rooms; Recruiting affiliates, employees; Training new affiliates and employees; Community outreach; Courting venture capital.

And speaking of building brand awareness: at least one web conferencing company–HotConference–offers private label branding of your web conferences. You can customize what the participants in your web conference see–from your logo, company name, slogan, contact info, and color/design scheme to which elements of the web conferencing interface they can see and how much (or little) they can interact with it. This last item includes features like a Whiteboard on which you can scribble words and pictures, graphs and charts–whatever you need to convey your message. You can allow some or all participants to view it and/or to write on it themselves–or not. In the same way you can choose to let all or select participants view your computer desktop. And these are just some of the valuable features that web conferencing companies–or at least the best of them, like HotConference–provide.

HotConference excels in all the areas that matter most-features, customer support, and price (to name just a few). As far as features go, HotConference allows you several levels of presentations you can give, catering the visible attributes and permissions each individual participant has enabled to the specific conference and the needs/desires/objectives of the moderator, presumably you. One of these attributes that HotConference offers is a Whiteboard that-much like real, physical, “Dry-Erase” board-you (and, if you choose, some or all of your participants) can draw and write on, then erase, and continue using anew as much as needed. Perhaps the most promising of HotConference’s features, however, is private label branding, with which you can match the look and feel of your presentations and your web conferencing interface to match your existing corporate image, including logos, banners, slogans, color scheme, and more. Put all of this together and what you’ve got with web conferencing using PowerPoint presentations through HotConference is a powerful web marketing solution that is unmatched in affordability, convenience, and effectiveness.