Who would you name if you were asked to come up with a list of software companies? Most people would come up with names like Microsoft, Apple, or Adobe because those are some of the most common software programs that people use for home or work. You would probably not include on your list names like insidesales.com, 37 Signals, Sirsi Dynix, or Remco Software even though these companies are very respected in their industries of sales, business processes, libraries, and hotels.

If you want a crack at starting a software business, you may have dreams of toppling the great software empire Microsoft, but your chances are slim. You best opportunity for success is following the example of these companies. The best way to make a name for your software is to find that niche, exploit, and build a very successful business from it.

Since every business uses computers in some form or another, they all will be in need of software solutions for what they do. There is a perfect example of this in the hotel industry. The hotel industry needed hotel management software to perform everyday tasks and increase performance levels. They need it to do things like managing reservations, coordinating housekeeping and room service, and other various tasks. Remco has targeted this industry and has benefited greatly from it, as they are quickly becoming a leader in hotel management software.

Success like this takes time, but Remco hasn’t stopped with just one version of software. They have kept advancing and have invested a lot of time with everyone from bed and breakfasts to hotels to large resorts to understand the software’s strong and weak points in order to make it better. As they’ve spent time learning about their client’s businesses, they have been able to gain valuable insights as to how to modify the software. Now it does a lot more than simply making reservations and bookings. It includes features to manage spa amenities, address customer requests, and manage other parts of the hotel’s business. Also, the user interface gets easier to use with every software variation, so that the possibility of mistakes is reduced and so the hotel will increase its competitive advantage over competitors.

Finding a niche has been the key to success for all software companies. There are opportunities everywhere, if you keep your eyes open. With enough research, you will find an opportunity market to exploit to build your successful software business.